Is This Japanese Lotion The Holy Grail Of Affordable Skincare?

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Hado Labo Lotion

With hundreds of raving reviews on Amazon, Hada Labo Rohto Gokujyn Lotion has quickly grown in popularity. Technically a toner rather than a lotion, it's designed to keep the skin moisturized over a long period of time. Free of any fragrants, colorants, or harsh chemicals, it's easy to see why the Hado Labo lotion would appeal to those with dry skin — but is it worth the hype?