Here's Why Potato Chips Bags Are So Obnoxious

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All That And A Bag Of Chips

Spence would argue that the conspicuous rustle of the bag also has a huge role to play in the chips' perceived taste. The packing itself alters your expectations: as you hear the bag opening, you anticipate that addictive crunchy sensation. He likens this to hearing the 'pop' of a champagne cork — a tell-tale sign of the festivities to come!

Here's how the sound of wind chimes can cure your picky eater for good.