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Keto Diet
Despite being one of the worst-ranking diets in US News and World Report 2020, keto was the most popular diet in the US at the outset of the year, and it still is, according to an analysis by British company Supplement Place. For anyone who doesn't know, keto is an extremely low-carb, high-fat diet that limits one's intake to 20 net carbs per day or less. It promotes weight loss through fat-burning, which is achieved when the body enters a state of ketosis. This occurs when it's burned through all the carb stores and must use fat for energy by converting it into ketones. Like any other low-carb diet, it may yield drastic results at first (remember, most weight loss is water-based when you initially reduce carb intake). But its restrictiveness and "anything goes" approach to fat consumption make it highly unsustainable in the long-term.