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Why Do We Add Eggs To Cake Mixes?

By,
Gourmandize
The Psychology 3/4

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The Psychology

General Mills eventually hired a team of psychologists to get down to the core of the problem. Boxed cake mixes weren't selling due to one powerful emotion: guilt. When you think about it, making a cake is a labor of love. Often, you're making it for a loved one's birthday or to share with your children. For many bakers at the time, using pre-prepared batters was no better than cheating.


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Chef Tips and Tricks

VIDEO: Rustic Cherry Tart

Craving sweet? This rustic cherry tart is easy, quick and delicious!

INGREDIENTS:

  • 1 shortcrust pastry
  • 3 cups / 750 g. of cherries
  • 1/3 cup / 60 g. of sugar
  • 2/3 cup / 60 g. of almond flour
  • 4 tbsp. of brown sugar
  • Pistachios
  • A dash of milk

METHOD: 

  1. Mix the cherries and sugar together. Let stand 20 minutes.
  2. Spread or roll out the shortcrust pastry, sprinkle with almond powder and brown sugar.
  3. Place the cherries in the center of the dough, leaving about 2 inches of free dough on the edges. Fold in the edges.
  4. Brush with milk (this will make the crust go golden), sprinkle with brown sugar and bake for 20 minutes at 350°F/180°C.
  5. Top with a handful of chopped pistachios, and serve!