Many couples serve Champagne as guests arrive at the wedding reception, and it is customary for the speeches and toasts to be accompanied by flutes of Champagne, too. But why? After the French revolution, Champagne became part of the secular rituals that replaced religious rituals—for example using the 'holy water' of Champagne smashed against the side of a boat to 'bless' its journey. The jubilant, overflowing nature of Champagne bubbles makes it the perfect choice to illustrate both the joy and sanctity of a marriage union.